Client
SAAS
Sector
Healthcare
Remote Miro Workshop
I invited representatives from Sales, Marketing, Client Success, Product Management to join a workshop in Miro. We identified and discussed assumptions about who users were and spent some time together to affinity map and label groups of characteristics to create our four provisional Personas.
Affinity Mapping:
Personas Template:
Personas
- Personas added to Aha! so full product team can access
Persona Use
- Used by product designers during design process and as a framework for critiques.
- Used by product managers and developers during user story mapping exercises.