Echo Larson headshot

Hi, I’m an Experience Designer named Echo.

I have 20 years experience collaborating with business and technology partners to create useful, usable and desirable omni-channel client experiences.

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Case Studies

FACILITATION

Workshop Facilitation

Planning and facilitation of on-site workshop

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RESEARCH / DESIGN / USABILITY TESTING

Product Page Redesign

Added necessary details to make informed decision.

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RESEARCH / FACILITATION

Persona Definition

Introduced user experience design to organization

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RESEARCH / SERVICE DESIGN

Funnel redesign

Identified experience gaps to improve conversion rate

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Praise

“…I saw Echo excel by bringing user-centered design principles, such as involving users early in the design process and regularly collecting, analyzing, and incorporating user feedback throughout the design process, to the AgencyBloc product team, while also guiding the organization as a whole to understand and adopt user-centered practices. Echo’s mastery of her UX Architect role has been critical to the frictionless, positive experiences that independent health and life insurance agencies have with AgencyBloc’s product portfolio. But what makes Echo stand out from others is her ability to truly empathize with users, teammates, and stakeholders while also having the dynamic duo of creative confidence with the ability to learn and adapt. She truly embodies humble confidence and I am grateful to have worked with her.”
Vice President, Agency BlocJen Warne
“Echo was a great person to work with – both at the user-experience design level and the project management level. It was always very clear that Echo had a solid understanding of the most current user-experience research and sought to apply this in her projects. This could be seen as a tangible benefit to the users for whom she was designing. Echo always responded well to new ideas regarding process design. She provided great direction for how to move forward with a new idea. She provided thoughtful feedback and was always ready to assist with removing roadblocks to implementing new ideas for the benefit of her team or project. Echo was very skilled at being able to evaluate a design solution and recommend changes to a small detail that can provide a positive impact to usability while maintaining or reducing the project’s effort. She keeps the user as her primary focus while evaluating a project’s requirements. Echo is not afraid to ask additional questions so she can provide an appropriate design solution.”
User Experience Lead, UnitedHealthcareAndy Price
“Throughout the integration project, Echo has stayed focused on the on the customer and her goal of providing the best possible web experience. She has taken on many new roles during the past year and still looked for ways in which she can contribute even more. She continually strives to get better, in everything she does – to do more, with better tools and new skills. Echo is good at balancing multiple priorities and is comfortable reaching out for help, when needed, to ensure the success of a project.”
Web Product Manager, UnitedHealthcareJill Rouse
Echo is proactive in recommending process improvements, anticipating and preventing problems and focusing on execution and the removal of obstacles.
Director, UnitedHealthcareAkira (Johnson) Bell
“Echo has been a joy to work with. She is very professional and is a great listener. She is upbeat and focused when working. She is prepared and does her research. Echo often has to work alone on many of her projects but she is also a great team member as well. Her expertise is unique and so her opinion and input is always welcomed.”
Marketing Planner, Essentia HealthLaurie Swor